15 Years Designing Unforgettable Weddings – The YucataLove Story

This March, we are celebrating 15 years of crafting extraordinary celebrations at YucataLove, our wedding planning company in Yucatán. But how did this vision come to life? What inspired our founders to redefine romance tourism in Yucatán?

Join us as we unveil the story and philosophy behind YucataLove, led by our founders, Luis Ángel Canul y Guerra and Laura Guillén Martínez.

 

 

 

 

A Love Story That Changed Everything

 

Every great story has a touch of romance. For Laura and Luis, that romance began with the first international wedding they planned in Yucatán—an experience that forever changed their lives.

“The most important moment I clearly remember is when we had our first international wedding. When we were receiving, attending, and coordinating everything throughout the wedding day, I realized all the work we had done that entire weekend for this couple. […] Seeing their joy, witnessing how they truly enjoyed their wedding day in Yucatán—that was absolutely priceless.” – Luis Ángel Guerra, CEO.

 

This moment became more than just a wedding; it ignited a vision—one built on the belief that Yucatán had everything needed to become a stunning destination for couples from around the world.

“From the very beginning, our dream was simple: to help couples celebrate their love with the breathtaking landscapes of Yucatán.” -Luis.

 

 

 

 

A Shared Moment That Shaped an Industry

 

After experiencing the profound joy of planning weddings for international couples, Laura and Luis found themselves immersed in a local industry that embraced the art of crafting extraordinary experiences. They saw firsthand how each wedding was not only meaningful for the couple but also for the people and businesses that brought these moments to life.

“For me, it’s clear how this industry has evolved over time. Seeing how all these allies, vendors, and companies have grown alongside us, hiring new people and expanding their reach—it’s incredible. And every year, more and more travelers are choosing Yucatan as their destination.” -Luis. 

From the very start, YucatanLove, now Yucatalove, was guided by one belief: a beautifully designed experience, rooted in service and attention to detail, leaves a lasting impact—not just for the couple but for everyone involved.

“I think it’s incredibly exciting. First, your wedding day should be spent with the people you love most, and I’ll be there to make sure you truly enjoy it.That’s what I would want for my own wedding, and that’s the mindset I instill in my team.” – Laura Guillen, Co Founder.

 

 

 

 

What Sets Us Apart

At the heart of YucataLove lies a deep love for what we do. This passion has been the driving force behind every decision, every innovation, and every couple who has entrusted us with their wedding.

 

 

 

 

What is the unique touch YucataLove brings to every couple?

 

“We truly take the time to understand our couples. I think that’s what makes us different. We are fully committed to solving their needs. They and their loved ones are coming to Mexico from different cultures, languages, and places. If I were getting married in another country, I would want someone who genuinely takes care of me.” -Laura.

But beyond logistics, we understand the importance of trust placed in us.

“In the end, this is a significant investment for them. The most important thing we can do is always strive to exceed their expectations.” -Laura.

 

 

 

 Finding Their Unique Strength

After defining what sets YucataLove apart, our founders reflect on the vision that shaped our journey and established us among the best wedding planners in Yucatán.

 

“Laura and I have been a couple for many years, so we naturally put ourselves in our clients’ shoes. We ask ourselves: What would make us feel safe and confident if we were in their position? Having that mindset and working as a team—that’s what sets us apart.” -Luis. 

“We are always looking for new ways to help our couples and their guests make the most of their trip to Yucatán.” -Laura.

 

 

 

 

 

 

 

 

The Challenges of Planning a Wedding

Planning a wedding is no small feat. Coordinating vendors, managing timelines, ensuring every detail is in place, and making sure the couple feels at ease—it’s a challenge that every wedding planner faces.

Yet, despite these challenges, we have not only persevered but thrived, continually refining our approach to deliver unforgettable experiences.

 

Words of Wisdom for Their Younger Selves

What advice would the founders give to their younger selves? Their answers reveal the vision and passion that have driven their journey:

“I would tell my younger self: Stick to your vision. No matter the challenges or obstacles, your efforts will impact this region and its economy. Stay strong, stay clear, and make things happen—you’ll create real change in Yucatán. What do you think, Lau?” 

“Oh, I don’t know… I would say: Be patient and always enjoy what you do. That’s all. That’s the only thing you need for this journey. When you love what you do, that passion will carry you through.”

 

This philosophy has guided us from our early days to becoming leaders in the wedding planning industry, helping hundreds of couples craft their incredible big day, while shaping the wedding industry in Yucatán. 

 

 

 

 

A Legacy of Love and Celebration

The story of YucataLove is one of passion, dedication, and an unwavering commitment to creating moments that transcend time. For 15 years, we have designed unforgettable celebrations, welcoming couples from across the globe to experience the romance, culture, and beauty of Yucatán.

This journey has driven economic growth in the region, opened doors for professionals, and fostered a community of vendors, partners, and creatives who share our passion for love and celebration.

From the bottom of our hearts, we thank everyone who has been part of this extraordinary journey. Love, connection, and cherished moments are the essence of what we do, and it has been an honor to bring over 200 couples’ expectations to life.

“We are profoundly grateful for all our past, present, and future couples. Without them, we wouldn’t be here. And not just the couples—our vendors, our team, every person who has been part of YucataLove over the years. Today, we celebrate 15 years of growth, weddings, happiness, and love.”  —Luis, CEO and Co-Founder of YucataLove.

We are beyond grateful for every couple who has trusted us with their special day. Here’s to 15 years of love, celebration, and unforgettable moments— and many more to come!